The Conversation (0)
Liam O'Dell
May 09, 2021
Aldi has received mixed reactions online after it revealed that it would be releasing Christmas products early this year, with a brand event it’s calling ‘Junemas’.
In a post to social media this week, the supermarket wrote: “Let’s be honest, last Christmas didn’t have our hearts, and sleigh bells weren’t ringing like they usually do. Time for round two!
“Just one thing. It’s in June.”
The event is due to take place on 25 June, and a follow-up post from Aldi confirmed that mince pies would be available in store from 21 June.
However, not everyone was pleased with the idea of getting festive in the summer.
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“You do know what Christmas celebrates? The clue is at the start of the name,” one replied.
Another user commented: “This is just disgusting! Stupid and pathetic. Have they heard of December... Whether last Christmas did it [or] didn’t, Christmas is in December. It is bad enough with stores all around starting to light up and sell in September/October.”
@AldiUK You do know what Christmas celebrates? The clue is at the start of the name!!— Róisín Marsh (@Róisín Marsh) 1620212946
@AldiUK This is just disgusting!! Stupid and pathetic... Have they heard off December... Whether last Christmas did… https://t.co/e7PCkL7nNc— Loiza Alambrides (@Loiza Alambrides) 1620416719
@AldiUK Aldi.....nooooooo! This idea is basically 👇 https://t.co/1PWMLDJYOG— Martin (@Martin) 1620210916
@AldiUK first your admin thinks its monday on a tuesday, now they think its christmas in june aldi are you okay— Giant - Clash Royale (@Giant - Clash Royale) 1620213943
Others, meanwhile, were a lot more supportive, and hoped Junemas would see the return of the company’s Christmas mascot, Kevin the carrot:
@AldiUK The BEST idea Ever 🤩🥰👌🏻 https://t.co/0M9bAaaxja— Laura Taylor (@Laura Taylor) 1620211802
@AldiUK Please let this little fella be back with his very own Junemas advert! https://t.co/h4NUOzycxl— UnderTheXmasTree (@UnderTheXmasTree) 1620212781
@AldiUK Can't wait to see Kevin and the family in their Summer gear— andy stout (@andy stout) 1620211996
@AldiUK Bring back @kevinthecarrot and all the funky cheese and I'm in!— Emma Pearlman (@Emma Pearlman) 1620247863
@AldiUK I hope Kevin 🥕🧡 will be making an appearance it wouldn't be the same without him— Melissa Gibson (@Melissa Gibson) 1620395803
As if the Colin the Caterpillar drama wasn’t enough...
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