Martin Luther King’s daughter had the best response to that Kendall Jenner Pepsi advert

Yesterday, Pepsi revealed their new commercial starring Kendall Jenner, and let’s just say, it did not go down well.

While there is plenty of tone-deaf wrongness in the clip, the thing that has angered people the most is simply the co-opting of a serious political movement by a massive company, who then suggest that their product is all that’s needed to quell America’s race turmoil.

As people have pointed out:

But the most perfect takedown came from Bernice King, the daughter of Martin Luther King Jr.

If only….

She later expanded her thoughts to the Huffington Post, calling the commercial:

...problematic in imagery and content, primarily because it contributed to the notion that there is a fairy-tale, light way to ease conflicts that have existed in this nation for hundreds of years.

Pepsi have now pulled the advert, saying:

We missed the mark and we apologise

Damn right you did.

More: Pepsi releases advert with Kendall Jenner and people are furious

More: People think this Tango advert from 1996 predicted the UK's Brexit negotiations