Logan Paul’s Prime responds to backlash over energy caffeine levels

Logan Paul and KSI’s Prime has defended the levels of caffeine in its beverages after facing a backlash.

It comes after health experts called on the US Food and Drug Administration to investigate the energy drink company.

A 12 oz can of Prime, which was founded by YouTube stars Logan Paul and KSI, contains 200mg of caffeine, equivalent to about half a dozen Coke cans or nearly two Red Bulls.

The brand released a statement to People on July 11, saying: “PRIME Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top selling energy drinks, all falling within the legal limit of the countries it’s sold in.”

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The spokesperson for the brand said that the drink “complied with all FDA guidelines” prior to hitting the market and indicated on the packaging that PRIME energy drinks are “not made for anyone under the age of 18.”

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“As a brand, our top priority is consumer safety, so we welcome discussions with the FDA or any other organisation regarding suggested industry changes they feel are necessary in order to protect consumers,” they added.

Earlier this week, New York Senator Charles Schumer urged the FDA to launch a probe into Paul’s energy drink, which became an overnight sensation when it launched last year. “One of the summer’s hottest status symbols for kids is not an outfit, or a toy – it’s a beverage,” the Democratic senator said in a letter to the FDA. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets."

Prime has become a phenomenon since being launched in 2022, to the extent it’s sold for ridiculous prices, made one shop in Wakefield go viral, and even been reviewed by foul-mouthed chef Gordon Ramsay.

The collaboration between Paul and KSI (real name Olajide “JJ” Olatunji) was announced back in January last year, with the pair just recently touring Munich, Barcelona, Copenhagen and Oslo to promote the drink.

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