Matt Hancock goes full Partridge in bizarre roadside campaign video

Matt Hancock, the secretary of state for Health and Social Care, has made the cardinal error of going full Partridge. And you never go full Partridge.

In a bizarre video posted online, the Conservative MP is seen approaching the camera in a suit without a tie but, crucially, a poppy pinned to his lapel, holding a cup of coffee (calling to mind the infamous Boris Johnson video of recent times).

Hancock then stares down the lens and says:

It’s Yorkshire, it’s before seven in the morning, it’s raining and we’re ready to go.

He proceeds to get into the car and shut the door behind him.

People, understandably, had thoughts.

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